Marian Salzman and Ira Matathia - Next Now: Trends for the Future

Marian Salzman and Ira Matathia - Next Now: Trends for the Future

A follow-up to the best-sellingNextdraws on the authors' work in the fields of global brand growth and "metrosexuality" to make predictions regarding such topics as the end of permanent full-time employment, disappearing gender boundaries, and true one-to-one marketing. Reprint. 20,000 first printing.

Release Date: November 27, 2007

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