Alexander Prokhorov: How Technology Is Transforming Real Estate in 2025 

Technology has disrupted nearly every industry — and real estate is no exception. While many developers still measure success in square meters, forward-thinking professionals are redesigning the entire process around data, automation, and human experience.

Among them is Alexander Prokhorov, a real estate and asset management expert with more than a decade of experience across Europe and the Middle East.

Known for his data-driven and sustainable approach, Prokhorov has witnessed firsthand how innovation is reshaping everything — from how buildings are designed to how they perform after completion.

“We are entering the decade of awareness,” he says. “Technology is no longer a luxury — it’s the language that connects sustainability, efficiency, and human comfort.” 

In this article, he shares insights into the technologies that are redefining real estate development in 2025.

Digital Twins: Building Before You Build 

Digital twin technology — virtual replicas of real-world structures — has become one of the most transformative tools in real estate.

It allows developers to simulate a building’s performance, test materials, and predict maintenance issues before breaking ground.

Companies like Lendlease and Siemens already use digital twins to monitor energy efficiency and occupancy trends across massive mixed-use projects.

According to Prokhorov,

“Digital twins allow us to test ideas in a virtual world before we spend a dollar in the real one. It’s precision before production.” 

He adds that at Cyfron, such systems are used not only for monitoring but also for visualization — turning complex operational data into simple, intuitive dashboards that help asset managers act fast.

The result is fewer costly errors, faster decision-making, and a deeper understanding of how spaces behave — even decades after completion.

“In the near future,” Prokhorov predicts, “every building will have a digital soul — one that learns, adapts, and evolves.”

Smart Energy Systems: Buildings That Think 

In 2025, a building that doesn’t think for itself is already outdated.

AI-powered energy systems analyze usage patterns, weather data, and occupancy levels to automatically adjust lighting, ventilation, and temperature.

The Edge building in Amsterdam, for example, uses 28,000 IoT-connected sensors, making it one of the most energy-efficient office spaces in the world.

“Energy management today is not just about saving costs,” Prokhorov notes. “It’s about predicting how the building will behave and optimizing it continuously. That’s when architecture becomes intelligence.” 

These smart infrastructures are now central to ESG (Environmental, Social, Governance) strategies, attracting investors who prioritize sustainability and operational transparency.

Artificial Intelligence and Predictive Property Management 

AI isn’t just a buzzword in real estate — it’s the backbone of modern asset management. Platforms such as BuildingIQ, VTS, and Measurabl already use predictive algorithms to forecast tenant turnover, detect maintenance needs, and automate leasing processes.

“AI has turned management from reactive to proactive,” Prokhorov explains. “It tells you what will happen, not just what went wrong.” 

He emphasizes that AI should enhance, not replace, human judgment — a theme he develops in his essays:

“Technology doesn’t replace intuition — it accelerates it. Data guides, but people decide.” 

For large developers, these tools are invaluable. Predictive analytics can reduce maintenance costs by up to 30% and extend asset life cycles.

From office buildings in London to residential complexes in Dubai, AI ensures every decision — from lighting to lease renewal — is guided by insight, not guesswork.

PropTech Ecosystems: Collaboration Is the New Competition 

The future of real estate isn’t in isolation — it’s in integration.

PropTech platforms now bring together developers, investors, designers, and tenants in shared digital ecosystems.

Procore and CoStar Group, for instance, are redefining collaboration by allowing real-time data sharing between project teams.

“In 2025, the most successful developers won’t be the ones who build the most, but the ones who connect the best,” says Prokhorov.

“The ecosystem mentality means every stakeholder adds value — not just bricks and concrete, but data, communication, and trust.” 

He compares this shift to a well-played tennis match:

“You don’t win every point alone. You win by reading the rhythm of your partner, your opponent, and the entire game.” 

Sustainability Tech: The Green Becomes Smart 

Sustainability is evolving beyond design — it’s now embedded into the digital DNA of development.

AI-driven ventilation, real-time carbon tracking, and recycled smart materials are creating the new standard of green intelligence.

The Crystal Building in London uses integrated sensors to control water and solar energy, achieving near-zero operational emissions.

Meanwhile, projects like Bosco Verticale in Milan — residential towers covered in living trees — show that eco-design can be both sustainable and profitable.

“Sustainability is no longer a moral choice,” Prokhorov summarizes. “It’s the smartest business model. Investors and tenants both expect buildings that give back more than they take.” 

This principle, he notes, lies at the heart of both Dellecod Assets and Cyfron Software Trading — uniting financial performance with environmental awareness.

The Developer as a Technologist 

The developer of 2025 is no longer just a builder — they are a technologist, a strategist, and a systems thinker.

From AI and IoT to sustainability analytics and digital twins, real estate has entered its most innovative era yet.

As Alexander Prokhorov puts it,

“Real estate has entered its software age. The buildings we create now learn, adapt, and evolve — just like the people behind them.” 

For those ready to embrace technology, the opportunities are limitless. For those who resist — the future will simply build around them.