Having a t-shirt business means that you have to deal with a lot of competition. Especially if you lack creativity and your designs are not at the same level as the very best.
The next best thing you can do is make some changes to your current business strategy. It must have stagnated at some point, right? That is a very natural thing and it happens to everyone.
So how can you spark interest and get more clients than ever before? The following tips should be more than enough to get you out of the slump.
If you were doing things right, you should have collected an email list from subscriptions. Some clients who were active at first may not be spending any money on your website.
Find out why exactly that happened and try to get them to come back. Send some special deals or even ask them directly what changed so they do not visit anymore.
Since these people have already spent their money on your website, it means that they have found something to their liking. Attracting them again should be easier than finding new customers.
When things get stale, you may want to consider a makeover. And switching your platform to reshape the whole business could be a perfect opportunity.
Try to use print on demand with Printify. They have pretty much everything one expects to find and then some. And who knows, this kind of change may be the first step towards turning everything around.
Depending on social media is what so many brands do. Be it work with influencers, paid ad campaigns, or even organizing contests, it should be quite clear how much platforms like Facebook or Instagram have to offer.
If you have been missing out or simply not putting enough effort in this department, you should change the situation and work harder to grow an audience on the most popular social media websites.
Bonuses and Free Stuff
One of the best ways to attract people’s attention is by giving out some free stuff. You can include free samples as a bonus, or send them out to your most loyal customers. Ask them to share it on their social media profiles. And getting a well-established influencer holding your t-shirt would also do wonders.
Writing Better Content
Image source: Unsplash.com
Not everyone can write perfect pieces from the very start, but if you are the one who creates product descriptions and blog content, you will want to improve your skills.
Just think about it. Do you want to come off as an authority of your industry or someone that gets disregarded because everything on the website looks subpar? No. Since you are already running a t-shirt business, it means that there is some creativity in you, and it should translate into writing as well.
Nothing lasts forever, but when it comes to clothes, quality is extremely important. Something durable will sell better than a rundown version.
Quality products are obviously more expensive, but if you focus on this rather than selling cheap stuff, you will not get any complaints about t-shirts breaking out of nowhere, and leading you to lose reputation.
Things go out of style all the time. If you are in a very narrow niche, things may be a bit different, but targeting a larger demographic requires a constant check on the most recent trends.
If your current collection goes out of style, you will definitely suffer in sales. Instead of waiting for that to happen, be ahead of the curve and constantly look at Google trends and determine which of them is going to be the next big thing.
Organic traffic should be a priority for every business. Visitors that come from Google and other search engines will visit with intent to buy because they entered particular keywords and phrases with expectations to get redirected in the right place.
Search engine campaigns are difficult to pull off, especially if you are in a competitive niche. Nevertheless, there are plenty of freelancers who can do a great job and you can hire them on websites like UpWork, Fiverr, or even visit LinkedIn and look for someone there.
Analytics and Insights
Image source: Unsplash.com
You need data to determine whether something is going great or not. Thankfully, there are more than enough tools for that. Google Analytics is a clear choice as it has all the features and does not cost anything.
Of course, you can always look to get something more advanced and try to gain an advantage that way.
Look at what your competition is up to. They should be a great learning source, whether things for them are going swimmingly or not. And do not bother thinking whether it is ethical or not. Everyone is doing it regardless. After all, it is all about making money, and when there is an opportunity to jump ahead, it should be taken without any hesitation.